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Services

Whether in house or open source we craft the right solution for you.

Services

Whether in house or open source we craft the right solution for you.

Reason

Planning and consulting services that build the strategic framework to inform media/message planning. Our approach starts with identifying the reason for communications based upon business/brand opportunity, the target journey and assessment of the brand’s historical communications across paid, owned, earned and shared.

  • Consulting
  • Strategy & Framework
  • Innovation & Ideation
  • Opportunity Sizing
  • Business "Reasoning"
  • Consumer Insights
  • Media Plan Auditing
  • Agency Integration

Media Planning & Buying

Media planning, buying and execution across all forms of paid online and offline media.

  • Offline Media
  • Online Media
  • Media Plan Development
  • Media Execution
  • Negotiations
  • Reporting
  • Optimizations
  • Barter/Trade

Performance Media

Expertise in data planning and media execution across online and offline response-focused communications.

  • Programmatic
  • DRTV
  • Paid SEM
  • SEO
  • Paid Social
  • Affiliate
  • Direct Mail
  • Email

Social Media & Content

Organic and paid social media services including social media research, monitoring, auditing, social strategy development, content distribution and execution.

  • Community Management
  • Social/Content Auditing
  • Social Media Listening
  • Social Media Consulting
  • Social Media Insights
  • Content Development
  • Content Distribution
  • Content Analytics

Advanced Analytics

An applied framework and philosophy for how we approach analytics, developed to address clients' needs for reconciling response vs. equity. Grounded in 5 pillars: brand health, consumer expression, media performance, attribution, and mix; these are fully integrated into planning teams to inform planning (input), optimization (throughput) and measure performance (output). Short and long term.

  • Daily Brand Health Tracking
  • Market Mix Modeling
  • Custom Performance Dashboarding
  • Cross Channel Attribution
  • 1st Party Data Analysis
  • 3rd Party Data Integration

Cognitive Solutions

Artificial Intelligence is as important to us as #burgerday. Data-driven, cognitive content can understand, self generate, and predict. It loves to dive deep into data, ingesting and finding patterns humans simply can not. Most importantly it accelerates business success.

The integration with our Redbox, Marketplace and technology stacks is seamless. We use AI to learn from programmatic buying and integrate with “aware” content which can respond, change, and play. Our content self-optimizes, testing millions of evolutions in a learning system. We use these tools to generate ads to any output such as AR/VR experiences, and intelligent messaging platforms. Whether it be vision, voice, emotion or optimization, our nimble process can analyze and react using the best tools and partners available worldwide.

Factory

Factory is Crossmedia’s super-charged internal creative design studio. Factory grew out of the idea that we should deliver on the promise of quick, inexpensive and intelligent assets for our clients and our creative partners to help media and creative work harder together.

From digital assets, to video production, to outdoor and experiential, Factory can connect that line between brands and consumers in an efficient, intelligent and participatory way. Our services encompass the following:

  • Branding
  • Digital Assets
  • Websites
  • Mobile
  • Outdoor
  • Print
  • Experiential
  • Video