How do you start living healthier right now? How do you know what’s right for you? Just ask. GNC makes it simple. #AskGNC
GNC's new Simplicity campaign (from creative agency Bullish) wants you to rethink and reconsider the 80 year old brand, as an essential health and wellness partner that's here to help. Who better to demonstrate this spirit than actual store associates like Hunter, Sarah or Vida whose stories are showcased proudly in both paid and owned media channels. Launched just in time for the new year, the campaign is designed to fuel engagement and drive sales both in-store at over 5,000 U.S. locations and online at gnc.com. To effectively measure campaign performance, Crossmedia is providing best in class analytics solutions to continually test and learn across all of our marketing efforts.
While GNC is certainly for anyone, the campaign targeting is segmented and laser focused on the personas most likely to enter into consideration and push through to conversion. GNC has also committed to moving beyond last click attribution and to examine contribution from all aspects of their business.
So remember - GNC is much more than a “vitamin store” or “protein warehouse", they are a true partner in your quest to achieving goals and living well. Just ask!
Check out a ton of health and wellness info and some campaign videos here at GNC.com/justask