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Crossmedia Names Neil Smith Its First Chief Growth Officer

To scale international growth, global independent media agency Crossmedia has hired new business expert Neil Smith to serve as its first chief growth officer…

JoanxMedia Founders Uncover Why Their Media and Creative Collaboration Truly Works

The two independents talked at Adweek X about how reintegration boosts their pitch power…

These are 30 Rising Stars of Madison Avenue who Revolutionized Advertising in 2023

Christine Swartwout, director of analytics at Crossmedia helps brands like Invesco, Planet Fitness, and American Cancer Society measure their ad campaigns…

X Pitch Deck—Twitter Pushes Vertical Videos To Attract Brands

X is also promoting various brand safety tools amid rising wartime misinformation on the platform…

Digiday Media Agency Report 2023: The state and future of the media agency, from client spending to AI’s impact

As marketers and consumers begin to feel some relief from the economic uncertainty that ushered in the start of the year, agencies are reporting that media spending is holding steady in 2023…

Two Indie Agencies—Crossmedia and Joan Creative—Partner on Media and Creative to Achieve Scale

They're rolling out a unique service offering, dubbed JoanxMedia, that's designed to offer clients more options and could inspire how other independent agencies go to market…

Zaneta Reid Wins Campaign US 2023 Inspiring Women Award

The Awards recognize the most progressive and boundary-pushing women in the industry for their hard work and dedication to their craft…

Crossmedia Wins at 2023 MediaPost Creative Media Awards

The agency was named the winner in the Online Media: Branding category for Invesco QQQ’s How Not to Suck at Money campaign…