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Crossmedia Strengthens Global Media Offering Under Unified Leadership with Kamran Asghar as Global CEO

Crossmedia announced it is unifying its global media offering under the leadership of Kamran Asghar, who becomes Global CEO…

Crossmedia Wins Edible’s Performance Media Business

Edible CMO Kevin Keith talks reintegrating brand and performance strategies…

Effie Awards US Announces 2024 Grand Jury

Effie United States has announced the marketing leaders who will serve on the Grand Jury for the 2024 Effie Awards US competition and select the most effective marketing effort of the year as recipient of the the Grand Effie for 'best in show.'…

ADWEEK’s Media All-Stars Are Embracing Changing Technology

ADWEEK’s Media All-Stars represent the changing face of media, from small, independent agencies to integrated networks and international clientele…

When Agencies Become Media Sellers—Inside The Industry’s Controversial Growth Engine

Principal-based buying, when agencies buy and resell media, raises conflict and transparency issues…

Vertiqal Studios Welcomes Ali Plonchak to its Board of Directors

Vertiqal Studios, a pioneer in digital video content creation and distribution, is thrilled to announce the appointment of Ali Plonchak to its Board of Directors effective immediately…

When Media Agencies Score Good Deals for Some Marketers, Smaller Clients Often Cover the Cost

Agencies must balance their ledgers—but how ethical are pre-negotiated publisher deals…

We Need to Level Up If We Want to Hit Sustainability Targets

Sustainable media is not a new topic. The numbers around advertising emissions have long been discussed at industry events and in the press…