Crossmedia’s operating revenues result entirely from fully disclosed, opt in remuneration arrangements with clients.
Crossmedia transfers all discounts and value negotiated on behalf of its clients completely to those clients.
Crossmedia transfers all agency-related (i.e., not directly client-related) rebates, agency volume bonuses (AVBs), and any other value from media planning or buying activities to clients according to a client’s fair share of budget that generates such values within Crossmedia.
Crossmedia discloses any Crossmedia clients that are also media suppliers.
No Crossmedia employees have participation in or direct financial relationships to media suppliers, sales houses, purchasing companies, or other third parties that could in any way compromise the neutrality of its advisory service to its clients.
Crossmedia employees are prohibited from receiving any material personal benefit from media suppliers, purchasing companies, or other third parties that could in any way compromise the neutrality of its advisory service to its clients.
Compliance with the Transparency Principles is reviewed annually by an independent auditing firm. The results of that review are made available to all Crossmedia clients.
