At Blink Fitness it is believed that exercise isn’t just about looking good, but it’s also about how it makes you feel. Sure, there are long term benefits to working out (weight loss, disease prevention, increased energy, and longer average lifespan, just to name a few), but Blink believes that the short term benefits (happiness and feeling good) need to be celebrated as well.
In an effort to solidify their role as a leader in the body positivity space, Blink and creative agency The Brooklyn Brothers unveiled their Every Body Happy campaign, which speaks to body diversity and features images of just that: every body. It demonstrates that fitness is not a one size fits all and that happiness is truly a good look on everyone, both in and outside of the gym.
This campaign takes a multi-platform strategy, and works to amplify it in the NY DMA. Digital OOH in close proximity to Blink Fitness locations provides an excellent complement to Performance Media, Video and Social to build awareness of the campaign and ultimately recruit new members to join the Every Body Happy movement. Blink is giving gym-goers the confidence to be their best selves and to arm them with the reminder that happiness is more than just a number on the scale, while partnering with Crossmedia to ensure this message reaches prospects - Every Body relevant with this message.